Prime – Pure Shampoo

Prime is a high-lubricity, pH-neutral automotive shampoo engineered to deliver a safe, controlled contact wash without compromising existing protection.

Designed to work in harmony with your pre-wash stage, Prime generates rich, slick suds that glide across the surface, safely lifting remaining dirt and traffic film while reducing the risk of swirl marks and wash-induced marring.

Formulated without unnecessary gloss enhancers or protection boosters, Prime is a true pure shampoo — meaning it won’t mask the surface, interfere with coatings, or artificially alter the finish. What you see after rinsing is the genuine condition of the paintwork.

Safe for use on waxed, sealed and ceramic coated vehicles, Prime is ideal for maintenance washes and routine care.

Directions for Use

• Add 30–50ml to a bucket of warm water
• Agitate with a pressure washer or hose to activate suds
• Wash using a quality wash mitt and safe wash method
• Rinse thoroughly and dry with a premium drying towel

For best results, always pre-wash the vehicle prior to contact washing.

Key Features & Benefits

• High lubrication formula for safer contact washing
• pH neutral – safe on waxes, sealants and ceramic coatings
• Pure formula – no gloss enhancers or protection fillers
• Excellent foam stability and slickness
• Suitable for regular maintenance washing
• Safe on paintwork, plastics, trim and wheels

Why Use a Pure Shampoo?

Many shampoos contain gloss enhancers or protection additives that can temporarily mask the true condition of the paintwork or interfere with coatings. Prime is formulated to cleanse without altering the surface, making it ideal for enthusiasts and professionals who demand control and consistency.

FAQs

Is Prime safe on ceramic coatings?
Yes. Prime is pH neutral and contains no additives that will degrade or interfere with coatings.

Does Prime add gloss or protection?
No. Prime is a true pure shampoo designed to cleanse without enhancing or masking the finish.

Can I use Prime every week?
Yes. It is formulated for safe, regular maintenance washing.

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